Voila! Branding makeovers…and then some
You actually don’t want to be everyone’s cup of tea.
It’s a crowded marketplace out there, and trying to appeal to everyone will leave you staring dejectedly at the phone waiting for it to ring.
Moxie helps you identify what makes you who you are, what has clients refer people to you, and then we make sure the rest of the world knows it, too.
Boring? Not us. There’s plenty of that already.
Allow me to introduce you to some of Moxie’s fab clients:
Devon came to her Quantum Leap with lots of ideas and a huge urge to make a difference. During her one-day branding intensive, something big started to emerge….
mommo: Support and Resources for People with Aging Parents was born. Within 90 days we developed: business name, tagline, brand mood & visual direction, product offerings & names, content ideas, copy, and a website!
Devon’s had people signing up for her mailing list since Day One and she’s got podcast interviews scheduled, people wanting to collaborate and partner with her, and people sending referrals her way. A miraculous and divine experience for everyone involved, and the beginning of a movement. Stay tuned!
The real Mike Shereck is a guy who loves cigars, Harleys, fantasy football and a great burger. You meet him, you won’t forget him — he’s got a big heart and a big personality. But you could skip over his generic website with no regrets. And he was kind of bored with the predictability of his executive coaching and consulting business.
Within two months, Mike’s new brand, “The Ride of Your Life,” was live online, and he had enthused guys signing up for the first road trip, the “Wisdom & Soul Ride” from Nashville to New Orleans. Also? His new website captures his love of Harley’s, his clients’ sense of adventure, and their emails.
We also helped Mike map out a whole year of rides (you’ll see ‘em on his site), which means Mike’s now living into a whole new life. Oh, and he’s gotten new clients, new consulting gigs and new media interviews as well, and after participating in Moxie’s Speaker Salon, got accepted as one of the lineup of speakers for Speakers Who Dare in NYC in March 2019. His talk title? “Man Up,” of course.
When Janet Zaretsky of Austin, Texas, came to Moxie, she was dealing with a very common problem — people who work with her rave about her, but unless someone pointed you in her direction, you’d never know the gem she represents as a business coach, speaker or trainer. When you looked her up online, she blended into the crowd.
Moxie came up with Janet’s new attention-getting job title — The BS-to-Brilliance Master — which never fails to start a conversation when people hear it. Her new web copy, headlines, and talk titles represent Janet’s distinct, slightly edgy voice, not generic web speak.
Since rebranding, Janet’s acceptance rate for speaking engagements has more than doubled, and she says people are always fascinated the minute they ask what she does and she says “I’m the BS-to-Brilliance Master.” Oh, and out of Moxie’s PR efforts, she’s been quoted as an expert in several national publications, including USA Today.