Do I really need a new website? 🤔
Three essential questions to ask yourself before forking over $$$
Overhauling your website can feel like a major remodeling project for your business. There’s the scope of the whole thing, the timeline, one thousand choices to make, and let’s not forget the large cash down payment.
It actually can also be a really fun process (das how we roll!), but none of that matters until you ask yourself the three essential questions we outline here.
So before your churning stomach runs away with worry, let’s dive in and sort through these questions together and determine whether you really need a new website.
Question to Ask Yourself
Does your site feel stale?
A great reason to get a new website is when you feel your website was awesome, three years ago.
If you’re like most business owners, you relate to your website like a once-and-done experience. Just another task on your never-ending to-do list. Something to complete and finish.
There’s nothing wrong with this. But, the truth? Your business grows and evolves along with you every year.
From our experience working with many successful businesses and even inside Moxie, entrepreneurs take what they learn and are constantly modifying, upgrading, and expanding services for clients on an on-going basis.
If you find yourself handing your card to potential new clients and saying, “you won’t find what we just talked about on the site…but just give me a call anyway”—that’s when you know your website is a little past its expiration date.
When you relate to your website as a living, evolving entity just like you and your business, then getting a new one won’t seem like such a hassle. It’ll feel more like infusing your business with fresh new oxygen from the inside out, and that’s what we hope you strive for in any project like this.
A note about technology & design / AKA Be wary of this misleading trail:
So many times entrepreneurs think a web designer with insane technical chops or a fancy new logo is going to solve their #websiteprobs. While beautiful graphic design can elevate and amplify a strong brand and well crafted message, flashy design can also detract from your point or add confusion to a poorly thought out user experience. A new logo isn’t going to shape your customer experience with the same ROI that a well organized site with strong communication will.
The same is true for custom built websites with technical overkill. (See #2 below)
In our opinion? Most businesses don’t need fancy, they need thoughtful. Clarity is key, with visuals and technological capability incorporated as a function of your vision and brand essence.
Question to Ask Yourself
Is it easy for visitors to understand what you do and the best way to reach you?
Another great reason to invest in a new website is when visitors aren’t doing what you want them to do.
People aren’t going to work too hard to figure out what you do and how to best reach you. More than technical prowess, your website needs to quickly and clearly explain what you do and what next step you want visitors to take.
We can all use outside help to understand a new visitor’s experience when they visit a site and don’t already know all about the business.
Here are two of our favorite ways to help with getting that fresh perspective:
1) Create a one-sentence purpose statement (*inspired by Camille Farey!).
This sentence says what you offer or sell and how you want people to hire you.
I offer ____, ____, and ___ and I want people to hire me by ____.
When you complete this sentence, you’ll know exactly what your site needs to communicate to visitors and what action steps need to be made easily available to them (how they can hire you).
Example: Moxie’s one-sentence purpose statement—
Moxie offers transformational branding, website development, and one-on-one immersive experiences, and people should hire us by booking a call.
With this one-sentence purpose statement you can now track whether your website is achieving what you want it to accomplish. Are people actually hiring you via the process you want them to? If not, how can we make it easier for them to do that?
2) Get your website reviewed by a real person.
There are a number of services that can provide real user feedback for your site. In addition to site loading time and analytics, you can get heat maps and even live video recordings of visitors moving around your site. The most advanced setups even provide recorded “think aloud” feedback from users!
You’ll have to pay for many of these services, but here are two free options:
Using the personal plan at Hotjar - https://www.hotjar.com/tour
Posting your site on Reddit - https://www.reddit.com/r/design_critiques/
For more info on all things nerdy, check out this article from geekflare.
It can be trickier than you think to get this part right. You are so immersed in your business, you’ve lost track of what people understand immediately and what they don’t. You’re also likely trying to do too many things with your website and not accomplishing the main objective. And, when that’s the case, hiring experts and starting from scratch can be a smart idea.
Question to Ask Yourself
Are visitors excited about how you’re different from all the others?
The last great reason to invest in a new website is when you kinda look like everyone else on the block.
What we often see is that a businesses website will represent a minor variation on a theme common to all the other websites in their space. Think about business consultant websites you’ve seen. Don’t they all have much of a sameness to them? They smell the same. They feel the same. And you don’t have to click on the other tabs to tell what they’re like. The details are different but they’re all mostly suits. Lots of suits. 😴😴😴
Here are some of the many ways you can have your website not just stand out, but sing:
Headlines that stop you in your tracks
Your unique theme
Service packages and offerings that aren’t run of the mill
Your distinct personality shining through everything
Copy that is fun and engaging to read
Visuals that capture nuances of your style and client experience
Here’s an example from a real client of ours…
What makes a difference here is to have everything unified by your solid sense of your brand’s essence and what has you and your business be distinct from all the others. It’s like trying to look at your own eyeballs trying to figure this out by yourself, and that’s why it gets our vote as a great reason to invest in a new site.
...We’re not done yet!
BONUS Question: Does your website inspire you?
If your website doesn’t serve as your North Star, if it doesn’t inspire you, call you to be, and remind you why you’re putting in the long hours—that’s a fantastic reason to get a new website.
Really, why should you be left out of this important investment? You are the founder of your business and the source of it all. The furnace that keeps everything toasty and warm has got to be stoked from somewhere. That vision has to be fed and nurtured.
If you’re not inspired by how you and your business show up, what makes you think anyone else will be?
A website is a structure to help you stay present to the distinct contribution your business represents.
So, my friend, if you find yourself more present to effort than inspiration, it might be time to invest in a new website.
We talk to business owners all the time about what they’re here to accomplish and how they want to show up—and often when we first start talking they don’t really know what that is or how it will look.
If you’re working with the right team, you don’t have to have all these answers at the outset. They emerge in the process of collaborating together.
Oh, by the way, we are your primo choice.😎 Book a call with us today to start the process.
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