How to Hit Home Runs with That Brand of Yours ⚾

Lessons learned from the Cubbies and Wrigley Field

 

Would you believe I’ve lived in Chicago for more than 5 years and just attended my first Cubs game this summer?

I went expecting to have a great ballpark dog, get a little sun, have a good time with my guy, and maybe endure a little beer spilled down my back. (Managed to avoid that last one, which was awesome.)

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What I didn’t expect was to notice so many reminders of what makes for the kind of brand that inspires mega loyalty. And lest you say whoa, you’re talking about a sports team — masters of World Series badassery, in fact — and that’s not a fair comparison…I ask you to consider the reverence and enthusiasm with which people recommend a beloved hair stylist who never lets you down and always has you leave the chair feeling mahvelous. When you are smitten with a service provider, you’re smitten.

But I digress. Back to baseball.

Bottom line, Wrigley Field and the Cubbies serve up some cool inspiration related to what it takes to have a brand expressed in a cool, cohesive, even delightful manner, and to provide a distinct experience for your customers and potential customers.

Here are some quick reminders of ways you might consider upping your own game in terms of how you show up:

 
 
TELL A COOL STORY OTHERS WILL WANT TO SHARE.   Even the Sox fan sitting next to me at the Cubs game was eager to tell me the whole story about Wrigley Field’s historic scoreboard with its hand-operated old-school, no-tech traditions. ( It’s one of only two manually operated scoreboards in major league baseball today. ) We all love a good story. Share some of your own story with us so we can get emotionally involved with you and your mission.

TELL A COOL STORY OTHERS WILL WANT TO SHARE.

Even the Sox fan sitting next to me at the Cubs game was eager to tell me the whole story about Wrigley Field’s historic scoreboard with its hand-operated old-school, no-tech traditions. (It’s one of only two manually operated scoreboards in major league baseball today.) We all love a good story. Share some of your own story with us so we can get emotionally involved with you and your mission.

GET A LITTLE PERSONAL.   During the game, trivia questions about the players flash on the electronic board for the crowd’s entertainment: What’s this player’s favorite emoji? Who keeps aromatherapy stuff in his locker? Along the same lines, why not let people get to know the 3D you a bit better? Give people a chance to know you…cuz to know you is to love you, for the right people.

GET A LITTLE PERSONAL.

During the game, trivia questions about the players flash on the electronic board for the crowd’s entertainment: What’s this player’s favorite emoji? Who keeps aromatherapy stuff in his locker? Along the same lines, why not let people get to know the 3D you a bit better? Give people a chance to know you…cuz to know you is to love you, for the right people.

GET US JAZZED WITH A SIGNATURE PLAYLIST   Until my first game at Wrigley Field, I had no idea players create their own playlists to be used as their “walk on” music when the announcer is telling the crowd who’s up to bat. How cool is that? One thing Moxie does for clients is create brand playlists — not only does a brand playlist help create a vibe for your visitors online (or on your premises), it can also serve to get your own mojo goin’. (Here’s the  Moxie Vibe playlist , check it out and let me know what you think!)

GET US JAZZED WITH A SIGNATURE PLAYLIST

Until my first game at Wrigley Field, I had no idea players create their own playlists to be used as their “walk on” music when the announcer is telling the crowd who’s up to bat. How cool is that? One thing Moxie does for clients is create brand playlists — not only does a brand playlist help create a vibe for your visitors online (or on your premises), it can also serve to get your own mojo goin’. (Here’s the Moxie Vibe playlist, check it out and let me know what you think!)

 
 
GET THAT LOYALTY EARLY.   When it comes to the Cubs, some of those fans are groomed for fandom from birth. (I’ve got the cutest pic of boyfriend Chris from when he was a little shorty and has his Cubs pennant proudly hung on the wall of his Boy Cave.) What might you do to have potential clients feel like sharing you with their kids?

GET THAT LOYALTY EARLY.

When it comes to the Cubs, some of those fans are groomed for fandom from birth. (I’ve got the cutest pic of boyfriend Chris from when he was a little shorty and has his Cubs pennant proudly hung on the wall of his Boy Cave.) What might you do to have potential clients feel like sharing you with their kids?

ADD AN UNEXPECTED TWIST.   At Wrigley Field, the icons for the restrooms have the Cubby “C” icon instead of heads. A small thing, but kinda cool, and it lets you know they’ve put a lot of thought into the little touches. Consider clever brand-friendly signage or button copy on your site, for instance.

ADD AN UNEXPECTED TWIST.

At Wrigley Field, the icons for the restrooms have the Cubby “C” icon instead of heads. A small thing, but kinda cool, and it lets you know they’ve put a lot of thought into the little touches. Consider clever brand-friendly signage or button copy on your site, for instance.

 
 
 

What are some ways you’ve seen brands score with their signature touches?

And what are some ways you already do that?

I'd love to hear what inspires you to play the game the way only you can.

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With love and moxie,
Deb

 
Deborah BerosetComment