How to Hit Home Runs with That Brand of Yours ⚾
Lessons learned from the Cubbies and Wrigley Field
Would you believe I’ve lived in Chicago for more than 5 years and just attended my first Cubs game this summer?
I went expecting to have a great ballpark dog, get a little sun, have a good time with my guy, and maybe endure a little beer spilled down my back. (Managed to avoid that last one, which was awesome.)
What I didn’t expect was to notice so many reminders of what makes for the kind of brand that inspires mega loyalty. And lest you say whoa, you’re talking about a sports team — masters of World Series badassery, in fact — and that’s not a fair comparison…I ask you to consider the reverence and enthusiasm with which people recommend a beloved hair stylist who never lets you down and always has you leave the chair feeling mahvelous. When you are smitten with a service provider, you’re smitten.
But I digress. Back to baseball.
Bottom line, Wrigley Field and the Cubbies serve up some cool inspiration related to what it takes to have a brand expressed in a cool, cohesive, even delightful manner, and to provide a distinct experience for your customers and potential customers.
Here are some quick reminders of ways you might consider upping your own game in terms of how you show up:
What are some ways you’ve seen brands score with their signature touches?
And what are some ways you already do that?
I'd love to hear what inspires you to play the game the way only you can.