9 Ways to Show Up and Stand Out With Your Unique Brand

 

You know it’s time, right?

 
 
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1. First, you gotta have moxie!

After all, it takes moxie to put yourself and your ideas out there, so you need to have your head in the game.

Wondering whether you have value to offer, whether you’re ready, if you’re good enough… yadda yadda yadda, we all know how that offkey tune goes…it will kill your confidence and mess with your mojo big time.

You know this basic principle from life experience: Your mindset and energetic state are as important as what you say.

2. Find your unique. And then turn up the volume on that.

To quote Coco Chanel,

“Don’t be like the rest of them, darling.”

It’s a crowded marketplace out there, and trying to appeal to everyone will leave you staring dejectedly at the phone waiting for it to ring.

You actually don’t want to be everyone’s cup of tea.

Instead, identify a couple of the things that make you who you are, that are part of what has clients refer people to work with you, and be sure the rest of the world can spot those qualities.

Oh, and don’t be boring. There’s plenty of that already.

3. Create a word palette for your brand.

Okay, yes, I’m a word geek, and I’m also an artist, so this is a no- brainer for me, but trust me, this is a fantastic thing to do. Think about your brand personality, metaphors that might apply (I often work with clients on creating an overarching metaphor for their brand or process), and list words that come to mind. The Moxie brand is all about consciously creating how you show up in the world — and living lusciously with boldness and passion — and I invented my role as an Influence Stylist – so the Moxie word palette includes:

Seduce | Attract | Makeover | Flirt

Love | Essence | Play | Style

Wardrobe | Makeover | Dating | Swipe-right | Dance

Having a palette of words and phrases allows you to ATTRACT and SEDUCE your audience in a way that’s both PLAYFUL and that reflects your unique ESSENCE and STYLE. (Ahem. 👀See what I did there?)

Not only will it help you express your ideas in a way that is memorable and recognizably you, it will aid you with naming processes and offerings, inspire fun metaphors (see my mini spiel on “Big O” ideas below!) and give you new ideas for content.

I recommend keeping a running list in a note on your smartphone so that when you’re out and about and a new word catches your eye and imagination, you can add it to your list before it slips your mind.

4. Create a content wardrobe that enhances your assets and feels great on you!

I don’t even want to think about all the money I’ve spent over the years on clothes that seemed like a good idea, but they never felt quite right when I put them on – that prim, buttoned-up suit was high quality and on sale, but it just wasn’t “me” and I was never totally at ease wearing it.

The same thing goes for your content. Allow your personality and style to shine through (which is actually easier than trying to put on some false persona) and trust that letting people get to know who you actually are is a good thing. That’s how lasting relationships form.

And whether you’re starting from scratch or are working with existing content, look for gaps in that wardrobe. Are you light on material on certain topics that are of great interest to your tribe? Could you use more “evergreen” content that can be used year after year? Map out a plan that will prioritize content gaps that also provide you with an opportunity to demonstrate you know your stuff.

5. Mix and match, baby.

It’s about working it, and working it smart, not hard. Make your content wardrobe go further by using pieces in multiple ways, multiple times.

Let’s say you’ve written an e-book, for example. Why not use sections of that book as standalone blog posts? You’ve got some video assets? Perhaps the transcript could be a downloadable gift for visitors to your site. Pull juicy quotes from long content and turn each one into an attention-getting social media posts.

6. Give ‘em some “Big O” ideas.

The “O” of Moxie’s logo is what I use as an icon on social media and elsewhere, and it stands for what I call “Big O” Ideas – the kind of ideas that tickle the fancy, that attract attention, that have someone lean in, listen hard, and say, “Oh!”

What makes for an idea that triggers that kind of visceral response and has people leaning in? It takes thinking. Pushing past the first obvious thought or expression of a thought that pops into your head. It takes connecting different dots, coming up with a fresh way of explaining something, offering a counter view to a commonly held opinion.

You know “Big O” ideas when you run across them. They’re so zingy you can almost taste them.

Like when I first ran across a Brene Brown TED talk – it was like having a bite of chocolate cake that was startling in intensity and deliciousness. As in, damn that’s good I wanted more…and then more. I’ve now watched several of her talks and purchased several of her books, some as gifts for others. Those were some Big O Ideas for sure.

7. Be a giver.

According to a recent Forbes article called “The #1 Secret to Building a Successful Coaching Business,” the key to thriving is thought leadership. Which translates to many, many service-based industries and is a fancy way of saying you become the go-to expert on a particular subject.

In order to do that, you help people find you by providing the answers that your ideal client needs. Organize your blog posts, case studies, and other content around the pain points and challenges your reader (hello, next customer!) is facing, and have it be about value, not selling. You’re showcasing your expertise, not your services.

The more you do that, and the better you are at getting your message in front of them, the more credibility and trust you build… and the more you become the obvious choice for exactly the kind of client or customer you’re wanting to attract.

The same thing goes for your content. Allow your personality and style to shine through (which is actually easier than trying to put on some false persona) and trust that letting people get to know who you actually are is a good thing. That’s how lasting relationships form.

And whether you’re starting from scratch or are working with existing content, look for gaps in that wardrobe. Are you light on material on certain topics that are of great interest to your tribe? Could you use more “evergreen” content that can be used year after year? Map out a plan that will prioritize content gaps that also provide you with an opportunity to demonstrate you know your stuff.

8. Get big attention by taking small steps.

Sure, you’d totally kill it on the Ellen Show, and if Oprah only knew about your book, it’d be her next pick. For the moment, however, let’s start to build your content wardrobe and get you some exposure right away, because it builds exponentially, and you’ll develop more skill and smooth moves as you go.

What does that mean?

It means starting with offering to write a guest blog post for someone who’s got an audience that’d be interested in what you know about.

And then getting booked on some podcasts, where you have the ability to share your ideas in depth with a dedicated audience.

It means practicing condensing and restating your message in different ways until you are masterful at sharing your expertise in a way that resonates with your audience.

9. Get out on that floor and DANCE!

If you’re standing on the sidelines waiting for the perfect song to come on, or waiting until you are feeling just the right kind of groovy and fabulous, you might never bust a move. And that's not what you want.

I request you really own the fact that you have something special to share with the world. You make a difference already, and you know in your heart of hearts that you long to make an even bigger impact.

Podcasts, guest blogging, joint ventures…there are so very many ways to find your very own tribe and get you and your message in front of them. Don’t you owe it to the world and yourself to give it a shot? Lesser souls than you have done it and succeeded.

Perhaps the only thing between you and widespread recognition and impact is the resolve to make it so…and taking that first step.

🧡

You know this was written for you, right?

Would it make a difference to have a mentor and guide?

Deb Beroset, Influence Stylist, at your service!

Book your complimentary private discovery session at www.itstimeformoxie.com/moxie-time.

 
 
 
 
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With love and moxie,

Deb

 

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