Cultivating influence and visibility when you just kinda wanna be left alone.
A few days ago, I was having lunch with someone who recently walked away from a lucrative CEO position, and now he’s considering how he needs to be showing up in the world to find a new gig that’s a better fit for his values.
“But there’s something about the word ‘branding’ that just…I don’t know,” he said, his expression a hybrid of befuddlement and the-cream-in-my-coffee-is-past-its-expiration-date. “The fact is, I’m an introvert. And I’m definitely not cool. How do you ‘brand’ that?”
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