The Influence Stylist. Hot Thought Leadership. Creative Confidence.
Before: Blending's not good for business
When Janet Zaretsky of Austin, Texas, came to Moxie, she was dealing with a very common problem — people who work with her rave about her, but unless someone pointed you in her direction, you’d never know the gem she represents as a business coach, speaker or trainer. When you looked her up online, she blended into the crowd.
After: Shine Your Diamond Bright
Moxie came up with Janet’s new attention-getting job title — The BS-to-Brilliance Master — which never fails to start a conversation when people hear it. Her new web copy, headlines, and talk titles represent Janet’s distinct, slightly edgy voice, not generic web speak.
Since rebranding, Janet’s acceptance rate for speaking engagements has more than doubled, and she says people are always fascinated the minute they ask what she does and she says “I’m the BS-to-Brilliance Master.” Oh, and out of Moxie’s PR efforts, she’s been quoted as an expert in several national publications, including USA Today.