:: World Tree ::
Introducing the world’s fastest growing tree…
and the fast-growing company behind it that’s starting to get widespread attention as a for-profit, for-good solution to climate change: World Tree.
The Empress Splendor is the fastest growing hardwood tree in the world.
And with it, the female-founded company World Tree is going beyond sustainability, and instead playing the game of regeneration.
With an innovative business model—free trees to farmers, support and mentoring during the growing process, and then splitting the revenue from the first harvest with half going to the farmer and half to World Tree and its investors—World Tree’s founder, Wendy Burton, is seeing a longtime dream realized.
This spring, the company raised more than $1 million via the crowdfunding site WeFunder.
In his book Drawdown, author Paul Hawken lists World Tree’s project as one of the top 100 ways of reversing global warming.
(and lists Agroforestry in the top 15 best solutions!)
His word for World Tree and the Empress Tree? “Brilliant.”
What’s so special about the Empress Tree?
Fast growing hardwood tree; matures in 7-10 years
Non-invasive, non-GMO naturally occurring
Produces lightweight hardwood lumber
Regrows after harvest without replanting
Perfect for intercropping and permaculture
But this isn’t just a great climate change-related story.
It’s an awesome human interest story.
Meet Beckett Crawford, World Tree’s youngest investor, is thrilled to help the planet by growing trees (and his money!) at the same time.
[text to come about Wendy Burton & association with Jimmy Carter]
Meet Alabama farmer Grover Plunkett who’s hoping to leave a legacy for this grandsons through planting these trees.
Founder + CEO Wendy Burton: Inspiration on steroids
She’s tended bar, sold lingerie, was a real estate agent, is a single mom, and never finished high school…
and now Wendy Burton is the Founder and CEO of World Tree, which offers the world fast-growing eco-timber that’s reversing climate change.
A champion of “for profit, for good” and a proponent of regeneration over sustainability, Wendy just raised more than $1 million for World Tree in a Wefunder crowdfunding campaign (https://wefunder.com/worldtree/about) and is getting the attention of people who want to offset their carbon footprint by investing in the amazing Empress Tree.
But this success has been hardwon—
Along the way, Wendy has been dealt some real body blows as an entrepreneur:
Such as the time she was given a check for $3 million by an investor…and then it bounced.
Or the time she hocked some of her beloved art to a Tony Soprano type, and then didn’t have the money to pay him back.
Or the time she got a multi-million dollar contract…and then the investor died (which meant the deal died with him!)
Wendy has much to share with your audience about her story and what she’s learned.
For example, Wendy says one key to her grit and her success has been blindspots. Sounds counterintuitive, right?
But Wendy says the biggest thing she’s learned is to bring in other eyes to look at your situation. The things we see as failures are often triumphs in disguise, and sometimes there’s opportunity staring us in the face, we just need someone to point the way.
Blindspots—or rather, the spotting of her blindspots by others—have helped Wendy’s company grow, and grow quickly. You might say the amazing Empress Tree and Wendy’s company have that in common: growing fast, growing strong, and yielding great rewards in a short period of time.
Through Wendy’s effort, the story of the Empress Tree has started to spread, and celebrities including Oprah Winfrey, Maria Shriver, Dolly Parton, and Wayne Newton have purchased trees for their properties.
Wendy’s goal is to plant 3.5 million trees (34,000 acres) over the next 5 years and to drawdown 34 million tons of carbon in the process.
A lot of people would say a single mother with a GED is not a likely candidate to be launching a big, successful, revolutionary venture like this, let alone in a male-dominated industry like lumber. And yet Wendy Burton has done exactly that.
You just never know what amazing possibilities are on the other side of that blindspot.
Contact Deb Beroset
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